Panggung Electric Citrabuana’s rise to prominence as the foremost Indonesian manufacturer of electronic goods can be traced back to its initial focus on the production of magnetic media. The group in 1973 was named the primary distributor and manufacturer of audio cassette tapes for Japan-based consumer electronics company Maxell, and through this partnership benefitted from direct access to knowhow on production processes and managerial methods to ensure adherence to international standards of production. From this platform, the company developed its own audio cassette brand, PANAREC, to meet the needs of markets overseas and capitalize on its global reputation as a trustworthy manufacturer of magnetic media. Further cooperation with OEMs and a still ongoing business relationship with Maxell have since seen the company become the largest producer of audio cassette tapes in Indonesia, predominantly serving developing markets where this technology is still used for purposes such as language learning.
- Solutions Offered / What We Do:
Manufacture and Ship our customer products to overseas market.
- Business Started at:
- Target Market:
Overseas (Japan, USA)
- Current Customer:
- Factory Location:
Jl. Raya Waru No. 1, Waru, Sidoarjo, Jawa Timur
- Business Unit:
Magnetic & Optical Media (GM: Mr. Didik Istikanto)
- Contact Person:
Mrs. Christien Imelda
Quality Management System ISO-9001
Environmental Managemenr System ISO-14001